Swipe Files & Templates Pack
20 caption formulas, CTA scripts & story sell sequences , by Tank Sinatra
Steal Like an Artist (But Make It Funny)
Here is a secret that most "gurus" don't want you to know:
Nobody is inventing new ways to write captions. Nobody is inventing new ways to sell.
We are all just using the same 15 psychological triggers, dressing them up in different outfits, and hoping you don't notice.
A swipe file is basically a cheat code. It's a collection of proven frameworks that you can steal, fill in the blanks with your own information, and post.
Don't try to be Shakespeare. Just use what works.
Here are the exact caption formulas, CTA scripts, and Story selling sequences you need to stop staring at a blinking cursor for 45 minutes every time you try to post.
Caption Formulas That Actually Get Read
Most captions look like a high school essay that had a minimum word count requirement. Stop rambling. Get to the point.
Use this to build trust. People hate perfection. They love a trainwreck.
I used to think [Common Belief in your industry].
Because of that, I spent [Amount of Time/Money] doing [Stupid Action].
It was a disaster. I was [Negative Emotion/Result].
Then I realized something: [The Epiphany].
So I stopped doing [Stupid Action] and started doing [New Action].
Within [Timeframe], I saw [Positive Result].
Stop doing [Stupid Action]. It's killing your [Goal].
Use this to establish authority by proving everyone else is wrong.
If one more person tells me to [Popular Advice], I'm going to lose my mind.
Here is why that is terrible advice for [Target Audience]:
1. [Reason 1]
2. [Reason 2]
Instead of doing that, try this:
[Step 1]
[Step 2]
[Step 3]
It might not be as sexy as [Popular Advice], but it actually works.
People love shortcuts. Give them one.
How to get [Desired Result] without [Painful Action].
Most people overcomplicate this. You don't need [Expensive Tool] or [Huge Time Commitment].
You just need these 3 things:
1. [Simple Step 1]
2. [Simple Step 2]
3. [Simple Step 3]
Save this post for the next time you feel overwhelmed by [Topic].
Call to Action Scripts That Convert
"Link in bio" is dead. Stop saying it. It's lazy and nobody clicks it. You need to tell people exactly what to do, and what they get for doing it.
Use this when you want to start conversations and sell high,ticket stuff.
If you're tired of struggling with [Problem], DM me the word '[KEYWORD]' and I'll send you my exact framework for fixing it. No strings attached.
Use this when you want a post to go viral.
I just put together a free [Resource/Guide] showing exactly how I [Achieved Result]. Comment the word '[KEYWORD]' below and I'll DM it to you right now.
You'll need an automation tool like Manychat for this, or very fast thumbs.
Use this on highly educational posts.
You're going to forget this by tomorrow. Save this post right now so you have the exact steps when you actually sit down to do [Task].
The 5,Slide Story Selling Sequence
Selling on Instagram Stories shouldn't feel like a QVC infomercial. It should feel like a logical conversation. Use this 5,slide sequence when you want to sell a product or service.
Are you currently struggling with [Specific Problem]?
Poll options: [Yes, it sucks] / [No, I'm good]
If you voted yes, I get it. I used to deal with [Problem] too. It's incredibly frustrating because [Reason it sucks].
Video or text slide
The thing that finally changed it for me wasn't [Common Advice]. It was realizing I needed a system for [Specific Solution].
Once I implemented that system, this happened.
Screenshot of a client result, your own result, or a testimonial.
I packaged that exact system into [Product/Service]. If you want to stop dealing with [Problem] and finally get [Result], click the link below.
Add a Link Sticker: [Get the System Here]
Final Thought
Templates only work if you actually use them.
Don't just read this and say, "Wow, Tank is so smart." (I mean, I am, but that doesn't make you any money.)
Copy these. Paste them into your notes app. Fill in the blanks. And post the damn content.